- Posted by Junaid Ali Qureshi
- On January 24, 2020
Nowadays woocommerce composite products are aware that every ecommerce business requires having its own business app for mobile users.
Although woocommerce coupon opined that an ecommerce website serves the purpose of online selling of products, mobile users believe that even the most responsive websites can prove inconvenient for shopping online.
As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy. Apps have quickly become a source of information, utility, and point of contact between users and brands.
Brands that are not considering an app are avoiding an essential question that should be answered when planning a mobile strategy.
Every brand’s mobile strategy must be designed to meet the unique needs and challenges of its business, brand identity and customer preferences.
Determining whether your brand needs an app and uncovering its potential are vital steps in building a winning mobile strategy.
Here are some things to keep in mind.
Mobile App Vs. Mobile Website
Before investing in an app, consider the benefits, possible disadvantages, required resources, and associated costs.
Unless you have a clear strategy, target audience and distinct case in mind, pursuing a mobile app may not make sense.
For instance, if you’re satisfied with the level of engagement on and repeat visits to your mobile site, or if you don’t have the budget to experiment with an app, you should focus on further optimizing the mobile web experience.
In the tech universe, there’s an elaborate and intriguing discussion about smartphone apps and the web – what are both of them capable of, how discovery works, how they interact, whether the web will become the dominant form and so on.
But for a brand that is already in existence, publishers and developers always wonder if they should do an app or a website, however, the only answer to all questions is quite simple and less technical:
Would somebody want to put your icon on their home screen?
To engage in weighing out all options with mobile websites and apps, there needs to be a clear understanding of the difference between mobile apps and mobile websites.
Even though both of them are used on the same platforms (tablets and smartphones), mobile applications (apps) and mobile websites are quite different from each other.
A mobile app is a program which is downloaded and installed onto a user’s mobile device, whereas a mobile website is simply a website modified to suit tablet and smartphone formats
Balancing Efficiency with Customer Experience
When deciding to build an app, pay close attention to the tasks customers perform at the highest frequency. Is there room to simplify these processes and streamline the brand experience?
This evaluation will help determine where an app can add value to the customer journey and why they’ll be encouraged to download the app.
That said, you must also pay a special mind to the interplay between apps and the web. The last thing that you want is for your mobile experiences to cannibalize each other.
Next, consider which native capabilities best support use cases that can differentiate the experience. It is imperative to gauge the value of third party integrations and APIs that make apps more useful and transform the mobile experience.
Repeat usage is central to an app’s long-term success. Of users who make an in-app purchase, 44% do not do so until they have interacted with an app at least 10 times.
Similarly, users who interact with an app multiple times before making a purchase also make 25% more in-app purchases during their consumer lifetime.
For high-frequency engagement, apps must remain current and content must be refreshed, requiring a long-term commitment to innovation and marketing investment.
Nothing in the mobile world exists in a vacuum, just as apps require regular updates, efforts to promote your app must continue on a sustained basis to bring the most value to both brand and consumer.
Understanding what your current status is on mobile visibility and marketing coupled with making your content updated to your user’s need without forgetting about promoting and marketing the mobile app is what will determine the success of your mobile app.